Mothers in Business is well-known and followed for being at the forefront of developing and experimenting with family-friendly practices, and a trusted partner of family-friendly employers. At MiB, we actively develop and implement family-friendly practices and share our know-how with others.

From the very beginning, Riikka Pajunen has built her company on a sustainable basis. In practice, it means 3–4 working days a week and long holidays. Pajunen wanted to show herself that entrepreneurship can be about something else besides the traditional story.